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About me

Asha Balasubramaniam
Asha Balasubramaniam

Angi, New York — Director of Engineering

August 2022 - PRESENT

  • Led the team that successfully rolled out 100% of traffic to a replatformed web conversion funnel that matched Service Professionals to Homeowners on Angi and HomeAdvisor.The rollout through an A/B resulted in 13.6% increase in Immediate value estimate per service request and 6.6% increase in customers taking action, amounting to a $1.5M annualized improvement in revenue.

  • Launched an LLM-based job assessment product experience on www.angi.com to 20% of overall traffic by partnering with the Machine Learning team. Early results show a reduction in credit ticket requests from service professionals by increasing task identification accuracy from 65% to 85%.

  • Launched phone verification on the web and native apps for the transactional part of the Home Services business, integrating with Twilio’s Verify API.

  • Launched a Minimum Lovable Product (MLP) for Homeowners and Service Professionals, increasing connection rates between them by 45%.

  • Key member of the MLP initiative that established Kotlin, Spring Boot, Postgres, Kafka, and Redis as Angi’s reference architecture.

  • Oversaw the engineering team that significantly improved Angi's Homeowner NPS by 65% in just one year.

  • Led the Engineering Comms Consolidation initiative with Marketing, streamlining Angi's internal comms systems to migrate to Iterable, which processed 1.2 billion emails annually and produced $100 million annually.

  • Led a MojoTech contracting team that saved $1.5 million in margins by optimizing service worker allocations for retail partnerships like Lowes.

  • Launched the rebrand of the Walmart retail integration.

Angi, New York — Senior Engineering Manager

July 2021 - August 2022

  • Launched the Home Maintenance Planner, an MVP version of a home maintenance guide released on Angi iOS and Android apps.

  • Led the engineering teams that introduced Angi Key, the company's primary homeowner membership product, scaling it from zero to 450K clients in one year.

  • Coached and promoted several Engineers and Engineering leaders within the organization.

  • Interviewed by Built In on building an inclusive Engineering culture.

Handy, New York — Engineering Manager

March 2019 - June 2021

  • Launched a Fixed Price Path experience, creating a multi-branded checkout experience. This was the first transactional product experience for HomeAdvisor, which became a $100M yearly business for Angi over the next two years.

  • Designed a distributed system that integrated Handy’s transactional booking systems with HomeAdvisor’s user systems, implementing authentication using OAuth2 protocol and idempotent API requests with Stripe’s Charges API.

  • Led the team that rolled out change orders as a feature, enabling service professionals to request modifications to active bookings.

  • Participated in a live Women Impact Tech panel in Sept 2019.

Handy, New York — Software Engineer

October 2015 - March 2019

  • Part of the Payments team responsible for monitoring and improving product integration with Stripe, including key end-user capabilities such as charging customers and paying service professionals.

  • Launched Handy Select membership, the product’s first membership offering.

  • Upgraded Sidekiq from Pro to Enterprise with zero downtime for critical asynchronous and scheduled jobs.

Zocdoc, New York — Software Engineer

August 2014 - March 2015

  • Shipped improvements to the Provider-facing application, refactored email landing pages, and enhanced recurring availability management for providers.

Microsoft, Seattle — Software Engineer

July 2008 - July 2014

  • Active member of the Windows Phone email and search teams, contributing to multiple market releases.

  • Launched the initial Bing-TripAdvisor integration within the Bing Hotel search team.

Education

Cornell University, Ithaca, New York

Masters of Engineering, Computer Science
Sept 2007 - June 2008

University of Mumbai, Mumbai

Bachelor’s of Engineering, Computer Engineering
Sept 2003 - June 2007

Skills

  • Data Modeling
  • Distributed Systems
  • Engineering Leadership
  • Product Development
  • REST API Design
  • Web Development

Tools

  • AWS
  • Docker
  • Kafka
  • Kubernetes
  • MySQL
  • Postgres
  • Redis
  • Sidekiq

Programming Languages

  • C#
  • C++
  • JavaScript
  • Kotlin
  • Ruby
  • SQL